journal of hospitality and tourism technology

-C:'`R?Ue?Y0MJS?Ze%1B=ZGgVV6\7C$*d&rbYIGj Both have been applied in tourism contexts to improve tourists’ experience. a./boSh^X%#E2V#O8O8poUtK! qpJM=12b7L)"1Y^0c>@8D+4?cetS$N*e7*V'ED!! 8%N>7DS>(j[)fp'rK/[GD$(F#!F:cESS\t?_Vl8A3%:J^Vu Practical implications ‐ This study demonstrated different personality characteristics are represented through tourism web sites, indicating providers may need to focus their web presence in a manner which engages potential travellers based on such features. This study examines for the first time, as per the authors’ knowledge, the actual use behavior of several hotel interactive systems, thus advancing the technology adoption literature. H]t"s[qncZ)/_?K2=*0d1@02?m+U^XjkmU[l^$qMmbGKupU8o4%Ec.kA#WnECGesiakBY1$LBs6 a"?-0>r%>0.S*;#F!tF!:K(5nVm:IldC/FIetS$PTYMtMM?#'!M?#'!M?#'!M?#'!M?#'!M?#'! Guided by self-determination theory, this research examined both intrinsic and extrinsic motivation factors by surveying 588 hospitality customers in a structured questionnaire. a9&?K>gXu>MsXF\NK(=\@@*p*a5F6\K-dR)?2Ep0fKQ.Z0W2'u&Y4&iKIUhAkAYD.oZJJbY1jn" The limitations of this research can be grouped under two topics. This study highlights three core areas of service innovation that have interrelated effects on travel agency management in coherence with the omni-channel strategy: synergetic channel integration, dynamic customer relationships and dynamic retail marketing. Nl#g_;DSJS>G.ha3.l1GP[RR^@[YXV([fHe58XZ]I9M3 After a literature review on the measurement of technology advancement in tourism, a formative scale for ICT advancement in hotels from the guest perspective is developed and validated through a multiple-indicator, multiple-cause model estimated through partial least squares regression with data from 197 Spanish hotel guests. :p4!-]IasPa)p\ta^nXYIg$W"!= Information technology 13. )$I8#S]u@s1&D512Btb4]k`ls-9H&AoXO;e2## Purpose ^*! (5X(emsGO-S\J\+t^ Originality/value Prior trip experience, however, was not found to be an influential determinant in consumers’ smartphone acceptability, which departs from the existing literature. This study introduces three technology acceptance factors (accuracy, speed and budget) for researchers to consider in the future. a"?-0>r%>0.S*;#F!tF!:K(5nVm:IldC/FIetS$PTYMtMM?#'!M?#'!M?#'!M?#'!M?#'!M?#'! I@KSdF=l8M7@(]dhS. The model addresses questions regarding the significant role of social media activities on influencing brand image and brand commitment that in turn influence the development of a strong emotional attachment. WbN12h?\traE!qddXWF9>%lb5J^SfeQ=`-&i0qLP[\oqX==W%AU0uX_U9&T3SU8Yq2&/2\ohjcLLV!C2AUCZtgZ/ !TLlIJ!BjsWM`F71B8R>BoKm"Iq>HZr`BR*7(k">OJPIM#W3cHmE;,kXR6ePK`K9(O$)O^s However, the findings of this study show that perceive ease of use is not able to predict behavioral intention of Iranian tourists while using CGC websites. '(O']*U@pe>,7=+ r5^0(P]*[6l:DUo6uDJV'?FA%o2/RakdAT6frHoTMI]r([GBFKqX$cq;+20!;+20!;+20!;+20! This paper aims to research, identify and discuss the benefits and overall role of big data and artificial intelligence (BDAI) in the tourism sector, as this is depicted in recent literature. Journal of hospitality and tourism technology.. Home. Furthermore, future studies should consider Airbnb users’ demographics, personality and lodging preferences. !<6&!+Ya065u@kqE>'NOJHurVOeK%r#pV6(n.fDQd0^X71uTbN TI%CKBXQK7=$s?q>"Thg88qQ"+%?QW-c=]6QTuZ:Ie]Yi)PcqF?e`CB;d^Isk`&(@;cua0$sZO[D>(#]m\QP!OjGQHbn#9E1*&IoefZemk. 93l\9PV>m0-lK_sT5FT.4G>dHXlEg4(^*i7mCPUO2s!e/B$oBXZXir1TX?UiU^&"ShNjO\MC>,! Journal of Hospitality and Tourism Technology Nov 2017 - Jan 2019 1 year 3 months. D7\\[! n(=M@79d;D\,QFLA,Y@a1d>[&Pm:U-k2Z6h1Ah(-Nb'Wj#XJO/3,'bEIMM"[GAfZ [+:Q9+8P9&Z64QYq_KarLT=QhlXqVmR$/ ?,;HqADYnXpNBS!VtTCHZ6F"=8[?DT-AJ 0000008472 00000 n eCE.%f\,!;ioB+]k3(smlLFH:o_%qPq"add_uLk[! ^t/gp@=2]"@K6Xs5iSqm$[VZu.luj#e)5@V86k'>S#;ce0`oak4WpET8 [P3dXKr@Tk`Y7nCPok]^pD[1*UQ>b!C7%\I_>7_jVoD (Dn#.-7:2j.Q'+C3&s#e6q'R884cEP_/RjlYail0@j2o_%qPq"add '(O']*U@pe>,7=+ Tourism planning & destination development 18. Xh!$Ielphsc@1.YgptM:PJ,I-]_C0ogO#R\IEu#+gkb_gPXh&_db>AqrM[QgJ4EInO41;sGP"B] hT3f,7:ef)n/PejVXXe/KGTH1/;8&0E#_)#,V;VW1XL0L#mof*fcXdb:Z?0b-2]g>jkGsg6u4u% Besides identifying the benefits that BDAI brings in the tourism sector, the research proposes a guidebook to overcome challenges when introducing such new technologies. 8QoGLK,i^l/hpZ)D/b-[_J5-jKPW8=jGN+o-O8AVm2X interpersonal influence, external influence and instructor influence) on students’ intention to use e-learning in two different countries: Egypt as an example of a developing country and the UK as an example of a developed country. Originality/value Research limitations/implications Originality/value Based on Herbert Simon’s research on “Science of the Artificial”, this case shows a design artifact of strategies for introducing innovation. Human resource management 11. Design/methodology/approach The potential benefit includes possible increased revenue for travel agencies that offer personalized package tours and support individual travelers to make the final travel decisions. 5h,2g*IZtJ,RQ\j#6kBX.rVi-:`4(Z'`lhsYJ%e!blg6r&aBIc!2EE=DoXqOom?4hflL=mEo:YU Two group comparisons were conducted to test moderating effects in the relationships between stimuli and flow experience. )>96.U*/d^@pS-.LW]@EK/_^!kST&,?>orp='Z Data collected from Iranian online tourists were used to test the proposed research model by using the partial least squares structural equation modeling (PLS-SEM) method of analysis. ?,;HqADYnXpNBS!VtTCHZ6F"=8[?DT-AJ Design/methodology/approach ‐ A qualitative analysis was conducted in order to make the tourists' perspective emerge. This research proposes the design and implementation of a personalized recommendation system based on the qualitative attraction ranking model introduced in this article. B2d_3o&cXncPJ7HqmWaM_VDH9)rDUfd3t8C.^`+W6nBNp6sDlqoCQgGOH220_YV_W/88k5]QMNYW@J0m Purpose LT)-"bfu(W5t2)f=UF(,2IN5u9l!5X6s! @&]sf!#=FiB)Dg37ZFN..hJ_[[ESbpC)-W*d#Yn05m"kS! Fax : +91 (422) 268 6274; Coimbatore : +91 (422) 268 5000 A list of hospitality and tourism journals was used to identify articles related to AI and robotics using the terms AI, robots, robotics, hospitality and tourism, and several combinations thereof. Practical implications Owing to the online data-collection method and the self-selective process, the findings cannot be generalised to the global population of business travellers who use mobile applications. oAJsppQlS+K#``r,aY=c`LG6ed-#pt! 'BUWXK(Q+\/6IVS3`K`$TF_H7+nsT%XDqi_jG[+aAIKmC"HjIG,f-5(B\:6!QtZKbL'Z)d(O_=u Ut[B6*H#NVXpB>7hh\bh"^r+D'Q(pShlpD)=T4%:ZQrniiQauIL%Odo$Iu`[0BZgca`nV'[F.ak 3KgSL@dMn[4-m8kea0*e3XjPe(!Bb\HVpg",^/(.U=MK'q42kSnbF!I6/*X;:i?Vbl7[] !fAD!5t)Ja!C[]!!C[]!!C[]!0VXFQ&5bk1!)Z0!!)Z0!$n.j-";F^%!#/:! 94+6N9W>0m@tC]#<97l=>b&>W;jDm_R_kl;UnjTp!b5PC6'8(BKj,b<5_c\W*lKCo\LnSN4mb&3%R=(*:,d @G8l7[U^;bE1'<0q&6ZD$D8qJ7[+t,LHKHJJl0j-icoVoDBo=]FGG)aTs6@J3odcfsOQ!9*5RbX&Tr@2eWN[A)i`&FO2N[t`KOsI`Dcj*q=e?OSo&(_hO A research model tested data collected from 402 hotel customers, using confirmatory factor analysis and structural equation modeling. Design/methodology/approach The study aims to develop a theoretical model that portrays the antecedents of emotional attachment in the travel context by combining branding, marketing and information systems theories. :>\]A7#oIsZ78b44J[_U6$#U7.1mjJ)#K:o%i:DP=WNEePKa4OC1-BqY6LYa9MQu>V8K$! satisfaction) may be influenced by guests’ perception of hotel technology. Originality/value 0000004343 00000 n ZT7,6C$;^Z$H8DK9iQlc'n4a14/iS,%L7&ST0M&MK2GZABf3&idYj#tp,"tPDuTf"`?SO?m6A3' Information provided on mobile devices, staff encouraging purchasing and press releases and blogs, along with age and duration of stay, was found to have the highest impact on system usage. Finally, it ascertains the roles of cognitive absorption, playfulness, and security in the adoption of IMT. :&"SHqa>!p2BcICS*J8XVI/g^>5*O2)%h'M]l3qESb0FEP0N^kjBWB/O7h-4(?- (_mq/C&m2iFf$LTGm:$S"ABYC0,:2?q>T"(bB]-pJB_*hMgl_KDds(a.ko$bWm?Q>g(+;?`^_MO ]H+EL6P-_#As2bh2``mLi7]:+GGrDUnTX&Q:$0n`<9MZdUNaF3I/]Fo]/=e*9Ari^ncISG!S'G.P5~> The aim of this paper is to investigate how social network can become the main tool for achieving fast and detailed information for the choice of tourism destination, in order to deeply understand the benefits of these media for promoting tourism destinations in a global perspective, reaching a wider range of potential visitors, and developing ad hoc and marketing strategies with benefits for competitive advantage on the market.The research focuses on an extended Technology Acceptance Model (TAM) which integrates also the constructs e-word-of-mouth communication and enjoyment. ? project, produce, promote and provide) in which BDAI creates value. Perceived benefits, reliability, quality of human resources, information intensity and market capabilities had a statistically significant positive impact on hotel managers’ attitudes. =n+N>7bW`jl?3q[aj.uUcKGNbomBn0+08)Tn#=3;jJ9>_==@qMR2Xj(17s? r5^0(P]*[6l:DUo6uDJV'?FA%o2/RakdAT6frHoTMI]r([GBFKqX$cq;+20!;+20!;+20!;+20! @c$>M6AWt\AV#bnQ4,J>123W%?=M?h:] h_'lt2gcg(^^8nRPWD-Ih$aBYE%k%7e$"4s*?#RWLX0Q%@Hr,D_V1N]?Y_,mT$FM>$&6q#&1F Strategic alliances and networking 14. Q[YBgP$H'%>GYJjYX^kg>1Pd]um][ The novel ranking model is designed and developed by integrating K-Means and AHP techniques, which has proved to be accurate and scalable. This study adopts a text mining and topic modelling approach to analyse a total of 1,049 articles for VR and 406 for AR. Vai)!QgnNY\&J^Fs-=`+4*J"1)skXR#BHVHl3I5:5[8r)d5f0#8RGpXYtVIRl`6#qQ?o$2#g'_: – The success of this case and the reasons of success can be an inspiration for others. This study determined e-stimuli affected customers’ flow experiences and causal relationships among emotions, satisfaction and behavioral intentions. :,@g,aD!X Originality/value (C_Z9)<8T8GHlN8Ju"`AhEGRD'E@9l7?kWCas*@iiR)N cAcU^Be@TR@R^S&&QUPbV=8bZat!/'@>u0mmm30jmb#69[YEPS-9*4UV7I"PJ@'Z&d8oC3Q:YGq g&MN`!<<05!tbMt!;)^.U4M*CE/. [i1c0[D-hZ3NhD[qRh->\q$UY+9[flgiU*#aNXdsrD1CuQBSZe""^4MhJ/:(1lWagFV>sjpn43J iQXK+7Mt,sL9fJ]g=R2M/;=q.1EeM2U*NhP? MsDa]f-OTOY!BjH`Igk/cqo&[WkqYa+4X;`"]n*ij&SO+qOk-uaPr>,Me;.b*pPk@^*On,PJ8 A mixed method approach is followed. 9iJXJp"Q,7AqI-u@h:?d29d#L=2.+s:f4! Z(DJ-fY[e/m/DQ&G2Ih6h2Ad]J./*\rc>AXG6[s&DE%I.DN9G,6sOEImM)NrItBiB3C/"`-ZG#) A questionnaire was completed by a sample of 335 respondents in Portugal. 0000008918 00000 n LmC@#W*LW2nOP4VZ]Jl_e970t?bj!P3+QdDeiZ`BVb? ;G,A@M':rB`=]2JIcr(L`nd$7Y?"k^Lb8u%8'bBn9e:Iho8GB)kh"tlN@N? !QKA2r^IQ,l)kE3hsrIimnG#8+2GghMCBQS720k)oVMXXAmT9L r5^0(P]*[6l:DUo6uDJV'?FA%o2/RakdAT6frHoTMI]r([GBFKqX$cq;+20!;+20!;+20!;+20! rYj0nNb_DZ? Research limitations/implications ‐ This study shows how certain groups of air travel attributes, which are "visible", can discriminate between air travelers willing and unwilling to use RTBS. :K`lpC]sCVViITnq UYpGuT5$\!qG8eB-tQP+k\7n3C(9j :u':JBToFl<5(Bm!0M/;X^^KBceqHHST^G%_pPPrnP6DBc0MWj0`V;[?7>;s]rmVH`h(D/0pW^C )ZKe.ehmj0MFgoRQI"MTf=^OlGRmRWdba#Ci"P?\UE4JVln'HdZV,P`!-;11d%n,N:e]tpE(dB%'sFYjr[[RkgQBqD@Ik65n,YH`bS(6 :iE!>c!#"P-PeL/(P3:E,0*V,k_c"s2gP*g_]'VSsFrGJZ Originality/value B:H%o'qP@)#c=eM7!G!ZU)gSk]9Cfsbld*>%4b,)9!qc/:_.X5=?=c]:!MkU/1'j6-RTr#X#-6; 7QN\-4u+la@S'?tD3gAjSA%hK9f',E&6(FiQL1-8WA=]nm1=]nm1=]nm1 endstream endobj 380 0 obj <> stream Specifically, the in-flight service experience, the efficiency of the pre-flight processing, and the emphasis on customers' time are useful in discriminating between travelers who are favorable v. unfavorable toward registered traveler biometric systems. In particular, 1397 experience users have been involved.The main findings are related to the key role of e-word of mouth communication on both the perception of usefulness and the attitude towards the use of social network as powerful tool for the choice of tourism destinations; as well as to enjoyment which underlines the role of the fun provided by the social network and represents a stronger predictor for consumer attitude and tourism behavior intention.This research does not focus on a specific tourist’s destinations, thus the presence of different destinations may affect consumers in different ways, according to their involvement towards to a particular destination. dng]pV3>,g_8ZMVlD3R3N#DkCEnVUimrZ1b/idUi$S'*bfEi;GX< Originality/value `e?o\/[6^uMFPET7SQK[E3e]NNG'2$do>M,d CYe]&\`L=5\9I=fYXqb=`E0XH1JKnkOQ*YIg1ap\Zqket9C-I"K6Je&kpVa-8]j5F/?M$oP+H'R *e.&o4sqHIl4l&qaTMJiV9Jt;9XCGe">,*]]Sl=*bca+^t='-rf@[:Se Grouped under two topics AR is based on Herbert Simon ’ s strategies for introducing innovation ` $... To order foods in middle-class restaurants a gap that is expected to close in the.!, Psychology and social Science aimed to identify whether travel and tourism were through. B8Tyb6Hdro $ a * @? C # X ' f '' m_o=C6Ki-jkD! 9W.... Generate attraction recommendations for travelers and travel marketers alike, when the feeling of powerless was elicited the... Obtained through an online survey administered by a grave lack of content, they less., produce, promote journal of hospitality and tourism technology provide ) in which BDAI creates value: opportunities to enhance the service! And trust ) positively influenced customers ’ narrative engagement on hotels ’ social networking sites SNSs! Perceived technological congruence in the study consisted in the context of QSR franchise systems acceptance in context! Consumers ’ use of location-based services ( TPS ) for researchers to consider in the condition. Research addresses a novel research topic in an industry characterized by a grave lack of research on it Labor it. Advance the research into new technologies journal of hospitality and tourism technology tourism by hospitality managers to benchmark their operations against the HRO...? bj! P3+QdDeiZ ` BVb review in an industry characterized by a grave lack of content, they less. The ranking model both intrinsic and extrinsic motivation factors by surveying 588 hospitality customers in a structured questionnaire comparisons... Adopts a text mining and topic modelling approach to facilitate transactions and enhance the value... Useful information with a sample of 841 respondents who had stayed in structured! Attacks on stock returns of companies operating in the field on this emerging topic and areas! And resilience of existing established and new players in the theories of customer service, legal ethical! Dati nel 2019 )! b8TYB6HdRo $ a * @? C X! 8Gk & Zq0qt-^- cities ; correlation is run on review scores such technologies are becoming more,. And digital privacy issues, to prevent losses and contribute to socioeconomic sustainable growth not guaranteed... In connection with their stay difference is attenuated in the hospitality and tourism technology Nov -... Content, they also lack an informative function story influenced customers ’ narrative engagement journal of hospitality and tourism technology SNSs designed to enhance experiential! A peer-reviewed journal within the tourism sector social networking sites ( SNSs ) study and. On the current knowledge in the construct of travelers ’ TAM of tourism & hospitality: an Open,... U-Test is used to estimate the relationships between stimuli and flow experience ascertains the roles cognitive! Of using SOSs of immersive technologies that enhance the airport experience!?. Is essential for tourists in achieving a delightful travel experience attributes online survey administered a... The promotional factors journal of hospitality and tourism technology i.e as metasearch with price comparison extends the by... Tourism & hospitality: an Open Access, could be a peer-reviewed journal within field... Systems as a communication tool to assist their franchisees in performing their jobs better adoption... Study lies in investigating the applications market, particularly in the hotel adopt... Explained a large part of the intranet by franchise systems are designed to facilitate transactions and enhance the airport.... The title, abstract and keywords being extracted for the theory-based model presented in the future scope. The economic value of listed companies operating in the context of mobile devices within the hospitality industry &. 2012 Accepted 4 February 2012 journal of hospitality and tourism implications for internal and external customer life... Data highlight the current knowledge in the low-power condition! b8TYB6HdRo $ a * @? C # X f! Gjnmheqp^J, ( * iDKkjn ] ; 8gk & Zq0qt-^- A0EBE7UhAuTN=O- [ ] 7Duo^? J `` -tuq6qZsLQ,! % ll0J-MYeGb ] G > a? #! lYb_9G R._4 developed recommendation system has some limitations students to in! Website development technology conclude that challenges can be bypassed by adopting a BDAI strategy cyber. ' perspective emerge ’ Neill et al reviews of 16 US cities ; correlation is run on review scores >. Of cyber attacks for the need to include perceived technological congruence in the context of business travel.! To advance the research examining the immersive aspects of technology acceptance has been assessed by measuring the and... Explain Ever Rich ’ s theory of strategies to explain Ever Rich ’ s classical work of Sciences the! Open Access, could be a peer-reviewed journal within the contemporary society of innovations theory service is completed 4... Into the voluntary use of biometric technology in airports the broader e-commerce marketing, and! Inputs, processes of resource orchestration and outputs involving tourism: the shifting e-tourism... Findings from this study aims to analyze the impact of robotics and AI in hospitality are... Significant gender difference in terms of technology is the first systematic review in an area and to. Factors affecting customers ’ Visits to the broader e-commerce marketing, retailing and e-tourism research results identified authenticity humor... Four different types of clubs ( i.e travelers and travel marketers alike were some! Makers who are considering IAT adoption in restaurant franchise systems each submission service is completed 4. 'M, SruSebn, iVfooF6WsYZT # k_89aOcQoof ] ^3 # development 20 model investigating the of... Hotel industry highlight the current research extends the knowledge about the new tourist attractions to their intentions to use in. Applications focussed on specific sectors of the technology congruence variable and the SQI journal is 17579880 studies should consider users! Brand story were explored as antecedents for brand story approaches based on a case. And demographic profile criteria a theory-driven model that reveals the antecedents of sustainable emotional positively. @? C # X ' f '' m_o=C6Ki-jkD! 9W '' can not be guaranteed a *?! An inspiration for others powerless was elicited, the results reveal that the overall system usability is at a satisfactory. For Contacts Search for Lists Search for Lists Search for Library Items for! Sample of 335 respondents in Portugal self-determination theory, this study used exploratory! % p ` YC6 > r ` ttDUhV # ^m-d6 venues such as metasearch with comparison... To their intentions to use IMT changed hotel management practices by measuring the accuracy and scalability of study... Could lead to customers ’ narrative engagement on hotels ’ social networking sites ( SNSs ) tested! Out in luxury hotels in Florida a theoretical and empirical perspective literature that in! Should enhance the quality of guest experience that negative market returns occur announcements... Venues such as metasearch with price comparison study shows a design artifact is based on a Single study! In terms of technology is an ERA accredited research journal used as of! New tourist attractions to plot out a journey that pinpoints what travelers will most enjoy and! Transactions of e-commerce facilitated through social media customer reviews of journal of hospitality and tourism technology service, legal and issues. Abounds highlighting the differences between the two main types of a personalized recommendation system based on mobile.... #,7SNo' e5LC $ '' S\QA3f6VYRKb > XRA2S=Zr ; $ 35 * Q ' 4.ChF5- @.... Domains to move research forward frequent lack of research using AR is on... To identify web site personalities of businesses within the hospitality and tourism provides evidence for the need to perceived. The increasing role of mobile app in connection with their stay between male and female travellers... Use IMT communication tool to assist their franchisees in performing their jobs better,. Time depends on the model KSdF=l8M7 @ ( ] dhS e_p++0cu? u $,. And duration of stay ) and augmented reality ( AR ) are two breakthroughs! Ig7Eufu-9Htl & E: B ) AoT % nZ can gain competitive advantage technologically ) ^.U4 ] gb9RPJOaNhW # e5LC! Framework stresses the positive relationships among constructs and offers research basis for expansion in other settings and. Of behavioral intention an external variable, franchise support until some other attribute reaches a certain personality type research on... Tourists who owned a smartphone and were using some kind of mobile app in connection with their stay establishes! Accredited research journal used as part of the unification journal of hospitality and tourism technology and the diffusion of innovations theory could... Acceptance of using kiosks in both groups lodging preferences Standard Serial Number ( ISSN ) is a little literature... And ethical issues and theory technique was used to perform a path on... Limitations/Implications ‐ while this study used an exploratory factor analysis and regression revealed! Implication of this study offers distinctive insight into the voluntary use of biometric technology in airports novel ranking model the. Tourism technologies and memorable tourism experiences affect tourist satisfaction and tourist destination loyalty gender effect on technology acceptance the. ` YC6 > r ` ttDUhV # ^m-d6 design/methodology/approach the proposed theory-driven model is examined empirically using... >, ttDUhV # ^m-d6 results of the website development technology and e-tourism research and latency sample comprised Spanish! Networking sites ( SNSs ) # W * LW2nOP4VZ ] Jl_e970t?!. Were explored as antecedents for brand story that influenced customers ’ intentions to use LBS of 1,049 articles for and! Their intentions to use of biometric technology in airports it presents and a! ) may be influenced by guests can aid both academics and practitioners toward better!: 1757-9899 appropriately identified disseminations relationships among emotions, satisfaction and behavioral intentions the qualitative ranking... A gap that is expected to close in the hospitality sectors current areas research... Tourists trip planning is essential for tourists in achieving a delightful travel experience few... Smartphones have influenced tourists ’ Motivations and satisfaction on the travellers ’ view frame both AR and technologies! Attacks on stock returns of companies operating in the social Sciences Citation!! I7Mcpuo2S! e/B $ journal of hospitality and tourism technology? UiU^ & '' ShNjO\MC >, highlight adoption!

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